Looking for a Seminar Co-Host in Japan? Try X

I recently reached out on LinkedIn to find a co-host for a client's seminar, and heard nothing back. I tried the same company on X, and got a reply.

Where Japanese Companies Actually Are

LinkedIn's user base in Japan is still relatively limited compared to its global reach. Especially when the company you're targeting is a purely domestic Japanese business without global operations, LinkedIn often isn't where you'll actually find them.

X, on the other hand, has a notably high usage rate in Japan relative to global standards. For finding a seminar co-host, X tends to be the more realistic channel.

Having a Presence Matters Too

That said, having no presence on X at all can raise its own kind of doubt — whether the company is really operating, or real at all. That's part of why, while LinkedIn is still building its base in Japan, posting in Japanese on X still carries real value.

This matters even more when the partner you're hoping to reach is a Japanese company without a global footprint.

Natsuki Suzuki is the founder of BANTO, which provides back-office support — accounting, HR and payroll, and administration — to overseas companies and their Japan entities. She spent 15 years in Europe and brings both sides of the cultural equation to every engagement.